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GEO: Generative Engine Optimization

Extract AI search results and citations at scale for SEO intelligence

Query ChatGPT, Perplexity, and other AI search engines programmatically. Extract responses with citations, track brand mentions, and understand how AI models perceive your content—all at scale with parallel execution.

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Watch: GEO: Generative Engine Optimization in action

The Problem

AI search engines like ChatGPT, Perplexity, and Google AI Overviews are reshaping how users discover information. Traditional SEO tools can't track these new surfaces. Manually querying AI systems to understand brand visibility is tedious and doesn't scale. There's no automated way to monitor how AI models cite your content or competitors.

The Landscape

GEO (Generative Engine Optimization) is an emerging field focused on optimizing content for AI-powered search. Unlike traditional SEO with established tools, GEO lacks infrastructure for systematic analysis. Some teams manually query ChatGPT and copy results into spreadsheets. Others build fragile browser automation that breaks with UI changes. rtrvr.ai provides the first scalable, reliable solution for AI search intelligence.

Why rtrvr.ai for GEO: Generative Engine Optimization

Purpose-built AI that understands the web like humans do.

Sheets-Native Workflow

Upload a spreadsheet of prompts. The agent executes each query in parallel tabs and writes results back as new columns—complete with citations and sources.

Parallel Execution

Query hundreds of prompts simultaneously across multiple browser tabs. What would take hours manually completes in minutes.

Citation Extraction

Automatically extract which sources AI models cite for each query. Track when your content appears—or when competitors get mentioned instead.

Trend Monitoring

Schedule regular queries to track how AI perceptions change over time. Detect shifts in brand visibility before they impact traffic.

How It Works

1

Prepare Queries

Create a Google Sheet with your target prompts—product comparisons, industry questions, brand queries.

2

Configure Extraction

Specify what to capture: full response, citations, sentiment, specific entities mentioned.

3

Agent Executes

The agent opens parallel tabs, submits each query to ChatGPT/Perplexity, and extracts structured results.

4

Results to Sheets

Responses, citations, and metadata are written back to your spreadsheet as new columns.

Use It Your Way

Access rtrvr.ai through the interface that fits your workflow—extension, cloud, WhatsApp, or API.

Chrome Extension

Browser Extension

Execute GEO queries using your own ChatGPT/Perplexity sessions. Access GPT-4 responses with your existing subscription.

Cloud Platform

Cloud Platform

Scale to thousands of queries with parallel cloud browsers. Sheets integration for bulk processing with automatic result mapping.

WhatsApp Bot

WhatsApp Bot

Quick AI search queries on the go. Send a prompt, get ChatGPT's response with citations back instantly.

API/MCP

API + MCP Integration

Trigger GEO workflows from n8n, Zapier, or custom systems. Build automated pipelines that monitor AI search visibility continuously.

The rtrvr.ai Advantage

Proprietary technology that makes our automation more reliable, faster, and harder to detect than any competitor.

Smart DOM Trees

Our proprietary text-based representation captures all information and possible actions on any webpage. Unlike screenshot-based competitors, we understand the actual structure and semantics of web pages.

20+ Specialized Sub-Agents

A master planner orchestrates over 20 specialized agents—action, extraction, crawl, PDF, form-filling—each optimized for specific tasks. This hierarchical approach dramatically outperforms single-agent systems.

Your Browser, Your Sessions

Run automations in your own browser with your existing logins and sessions. Access walled gardens, authenticated portals, and private data without sharing credentials.

Undetectable Cloud Execution

Unlike competitors using Puppeteer/Playwright, our cloud platform controls browsers via a custom extension. This eliminates CDP detection failures and bypasses bot protection that blocks traditional automation.

Text-Only DOM Recordings

Record workflows once, replay perfectly forever. Our recordings capture DOM interactions as text—not pixels—making them resilient to visual changes while maintaining exact execution fidelity.

Remote Browser Triggering

Trigger your local browser from n8n, Zapier, or custom scripts. Automate sites that block cloud IPs or require local network access without compromising on orchestration capabilities.

Example Prompts

Just describe what you need in natural language. The agent handles the complexity.

"Query ChatGPT with each prompt in column A and extract the response plus all cited sources to columns B and C"
"Ask Perplexity about our product vs competitors and capture which brands are mentioned positively"
"Run these 100 industry questions through ChatGPT and categorize responses by sentiment"
"Monitor weekly: query 'best CRM software' across ChatGPT, Perplexity, and Claude, track citation changes"

Key Features

Bulk ChatGPT query execution from Google Sheets
Parallel tab execution for high-throughput querying
Citation and source extraction from AI responses
Brand mention tracking across AI search engines
Competitor visibility analysis in AI results
Response sentiment and positioning analysis
Historical tracking of AI search rankings
Export to Sheets with automatic column mapping
n8n/Zapier integration via API and MCP
Support for ChatGPT, Perplexity, Claude, and Gemini

Frequently Asked Questions

Common questions about using rtrvr.ai for geo: generative engine optimization.

Which AI search engines does rtrvr.ai support?

We support ChatGPT (including GPT-4), Perplexity, Claude, Google Gemini, and Bing Copilot. The agent navigates each platform's interface and extracts responses with citations. New AI search engines can be added quickly since our DOM-based approach adapts to any web interface.

How does parallel execution work for bulk queries?

When you submit a spreadsheet of prompts, the agent opens multiple browser tabs (configurable, typically 5-10) and processes queries simultaneously. Each tab handles one query, extracts results, and moves to the next. This achieves 5-10x throughput compared to sequential execution.

Can I track how AI search results change over time?

Yes. Schedule recurring executions (daily, weekly) with the same query set. Results are timestamped and can be compared to detect shifts in AI model responses, citation changes, and brand visibility trends.

How do you extract citations from ChatGPT responses?

Our agent identifies citation patterns in AI responses—numbered references, inline links, 'Sources' sections—and extracts them into structured data. For Perplexity, we capture both inline citations and the source sidebar. Output includes URL, domain, and position in the response.

Can I use this with my ChatGPT Plus subscription?

Yes. The browser extension uses your existing ChatGPT session, so you get GPT-4 responses if you're a Plus subscriber. For cloud execution, you can use remote browser triggering to query through your authenticated session.

How does n8n/Zapier integration work for GEO?

Our API and MCP server let you trigger GEO workflows from any automation platform. For example, set up an n8n workflow that runs your GEO queries weekly, compares results to the previous week, and sends a Slack alert when your brand visibility changes.

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